Most self-storage operators set prices one of two ways: match the competition, or raise rates when they feel like it. Both leave money on the table.
COMPASS — our revenue management engine — takes a fundamentally different approach. Instead of reacting to competitors, it reads behavioral signals from your own facility data to predict absorption probability.
What's absorption probability? It's the likelihood that a unit at a given price point will be rented within a specific timeframe. High absorption probability means you can raise rates. Low means you should hold or adjust.
COMPASS evaluates 16 signals across three categories: demand indicators (web traffic, call volume, move-in velocity), supply indicators (vacancy duration, unit type saturation, seasonal patterns), and market indicators (competitor rates, population trends, economic conditions).
Each signal is scored 0-10 using standardized rubrics — no gut feelings, no manual overrides. The weighted composite becomes your absorption probability score, which maps to action tiers: Strong Buy, Buy, Hold Small, Hold, or Do Not Touch.
The system then recommends specific pricing actions with safeguards built in. Wave-based increases prevent shock. Stop-loss circuit breakers halt increases if move-outs spike. Ethical overrides protect long-term tenants from excessive rate jumps.
The result: data-driven pricing that maximizes revenue without sacrificing occupancy or tenant relationships.